To mark the 30th anniversary of the 80s teen hit Pretty in Pink, Fathom and Paramount Pictures brought the classic back to the big screen for a special two day only event.
The special screening included a behind-the-scenes look at the alternate ending that would’ve seen best friend Duckie come out on top over the heart-throb Blane. Creative promotions for the event played up this romantic rivalry, drawing scores of fans to the event.
Bolstered by strong studio and theater circuit promotions, there was also significant national PR coverage which generated more than 1,300 press hits from top-tier outlets. The success of the 30th anniversary cinema event provided Paramount Pictures a jumpstart when promoting the release of the anniversary DVD.