John Rubey is Fathom Events’ first CEO, bringing the alternative content leader more than 25 years of digital content and entertainment marketing experience. Previously, Rubey served as President of Rubey Entertainment where he was responsible for the overall vision, entertainment marketing, digital content development and execution of the company’s strategic initiatives.
Shelly Maxwell is executive vice president of Fathom Events. Maxwell joined Regal Entertainment Group’s media subsidiary Regal CineMedia Corporation (now National CineMedia) in 2004 as vice president of event operations, and was promoted to her current position in the fall of 2006. During her tenure, Fathom Events has grown from a start-up to a profitable multimillion dollar business.
Dan Diamond, senior vice president of Fathom Events responsible for marketing and programming, has led the recognized leader in the alternative entertainment industry since 2002, creating strategic partnerships leading to hundreds of successful events in movie theaters. With more than 30 years of experience in managing industry business development and marketing efforts.
Fathom Events is a revolution in cinema entertainment offering content owners a unique nationwide distribution and marketing platform. By utilizing our extensive “in-theater” Digital Broadcast Network, we can distribute one-of-a-kind entertainment events to movie theater audiences and:
Fathom has the unparalleled ability to reach massive audiences by delivering larger-than-life events, complete with cinema surround sound through our partnerships with the nation’s largest theater owners. Plus, our in-house creative and marketing groups work closely with you to design targeted campaigns that deliver significant exposure and solid results. Along with Fathom’s robust “in-theater” marketing (pre-movie trailers and lobby promotions), we also complement your marketing plan with integrated out-of-theater tactics such as public relations, dedicated web pages, email campaigns, social media and grassroots marketing outreach.
Contact us today to discuss programming opportunities.
Contact us today to develop a custom sponsorship package that aligns your brand with the world’s top entertainment properties and supports and enhances your marketing goals.
We present big entertainment for the best value to our consumers while maximizing profitability for our valued exhibitor partners. By joining our digital broadcast network, Fathom Events can help you build attendance with our exciting variety of programming.