Fathom Events offers one of the most exciting opportunities
for brands seeking a one-of-a-kind marketing and promotional channel.

Fathom Events
Cinema Network

Fathom Events is co-owned by the three largest movie theater circuits in the United States
creating an expansive network that also includes more than 40 affiliate partners.

Big Screens. Big Sound. Big Entertainment.

About Fathom Events

The hottest events…the best screens… the widest network… Fathom is your solution… Take a deeper look…

Fathom Events is the recognized world leader in the event cinema industry, offering a variety of one-of-a-kind entertainment events in movie theaters across the United States. Our audiences have the very best seats in the house all from the comfort and convenience of their local movie theater. Fathom Events provides entertainment for fans of all interests including music’s biggest stars, world-class performing arts, the most popular sporting events, comedy, original programming featuring thought leaders in radio and television, and more. For more general information on Fathom Events, click here.
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What We Do

Fathom Events acquires, markets, and distributes dynamic entertainment events, all showcased on our network of the nation’s best cinemas bringing entertainment enthusiasts unique, premium experiences in their local movie theater – comfortably, conveniently and affordably. We offer a variety of distribution methods based on our clients’ needs, broadcasting both live and pre-recorded events across our exclusive Digital Broadcast Network.

The Benefits

Our clients benefit from an unrivaled cinema promotional platform of over 17,000 movie screens joined with comprehensive in-theater, public relations and digital marketing efforts that culminate in hundreds of millions of impressions for each Fathom Event. Our complete, 360 degree approach to every event offers multiple benefits including ancillary revenue, sponsorship and brand alliance opportunities tailored to our clients’ unique needs.

Why Choose Us?

Experience unique entertainment from the comfort of your local movie theater.

Our team of industry leading programming and marketing experts offers unparalleled expertise in developing successful cinema events. Co-owned by the three largest movie theater circuits in the United States, AMC, Cinemark and Regal Entertainment Group, in association with dozens of affiliate exhibitors, Fathom’s network is the largest cinema broadcast network in North America allowing us to showcase premium cinematic experiences on the biggest and best screens in more than 750 theaters covering over 175 Designated Market Areas® (including all of the top 50).
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Meet the Fathom Leadership Team

Fathom Events’ leadership team puts their unrivaled cinema event development and marketing expertise to work for each of our clients.
  • John Rubey
    John RubeyChief Executive Officer of Fathom Events

    John Rubey is Fathom Events’ first CEO, bringing the alternative content leader more than 25 years of digital content and entertainment marketing experience. Previously, Rubey served as President of Rubey Entertainment where he was responsible for the overall vision, entertainment marketing, digital content development and execution of the company’s strategic initiatives.

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    • Shelly Maxwell
      Shelly MaxwellExecutive Vice President of Fathom Events

      Shelly Maxwell is executive vice president of Fathom Events. Maxwell joined Regal Entertainment Group’s media subsidiary Regal CineMedia Corporation (now National CineMedia) in 2004 as vice president of event operations, and was promoted to her current position in the fall of 2006. During her tenure, Fathom Events has grown from a start-up to a profitable multimillion dollar business.

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      • Dan Diamond
        Dan DiamondSr. Vice President of Fathom Events

        Dan Diamond, senior vice president of Fathom Events responsible for marketing and programming, has led the recognized leader in the alternative entertainment industry since 2002, creating strategic partnerships leading to hundreds of successful events in movie theaters. With more than 30 years of experience in managing industry business development and marketing efforts.

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        Our Platform

        Fathom Events works with content partners to provide the best “in theater” digital content experience available, branded to deliver maximum value for our content and marketing partners via unique, premium entertainment events at local movie theaters.

        Programming Opportunities

        Fathom Events is a revolution in cinema entertainment offering content owners a unique nationwide distribution and marketing platform. By utilizing our extensive “in-theater” Digital Broadcast Network, we can distribute one-of-a-kind entertainment events to movie theater audiences and:

        • Cover 175+ DMAs (including all of the top 50)
        • Deliver events to 750+ Live HD theaters
        • Provide promotion to more than 17,000 digital screens
        • Get nationwide pre-cinema advertising exposure in front of millions of moviegoers every year
        • Engage with audiences who have a keen interest in your content, the talent and your message
        • Achieve higher downstream revenue performance from DVD, album and book sales, tours, premieres and other content-related sales efforts


        Fathom has the unparalleled ability to reach massive audiences by delivering larger-than-life events, complete with cinema surround sound through our partnerships with the nation’s largest theater owners. Plus, our in-house creative and marketing groups work closely with you to design targeted campaigns that deliver significant exposure and solid results. Along with Fathom’s robust “in-theater” marketing (pre-movie trailers and lobby promotions), we also complement your marketing plan with integrated out-of-theater tactics such as public relations, dedicated web pages, email campaigns, social media and grassroots marketing outreach.

        Contact us today to discuss programming opportunities.

        Past Clients

        Marketing Reach

        Fathom Events offers one of the most exciting opportunities for brands seeking a one-of-a-kind marketing and promotional channel. With over 17,000 promotional screens and premium marketing assets both on-screen in front of every movie and in theater lobbies nationwide, Fathom’s promotional reach often exceeds that of the top major television networks. Movie theater marketing delivers results that are critical in today’s challenging and fragmented marketplace and surpasses traditional television advertising in both brand message recall and overall product likeability. Imagine your message projected on a 40-foot screen and seen by audiences who actually want to see it. No surfing, no zapping and no distractions.
        Fathom Events are promoted nationwide through a combination of the following for up to 30 days prior to your event:

        Sponsorship Opportunities

        Fathom Events sponsorships deliver more than just impressions – they create an immeasurable association with top entertainment properties, deliver a high level of visibility and promotional exposure, and offer custom engagement opportunities to drive your business needs. Our sponsorships offer an ideal way to support brand visibility and growth through cinema promotions, online extensions, at retail outlets and downstream according to each event’s target audience and sponsors’ needs. The Fathom Events sponsorship team works closely with our content partners to craft packages that strongly align with their key business objectives.

        Benefits of Fathom Events sponsorships include:

        • Brand alignment with top entertainment properties
        • Sponsor logo incorporated on all event marketing including cinema trailers, posters, online marketing, public relations, grassroots outreach, etc.
        • Integrations through Fathom Events channels as well as those of the entertainment property
        • Complimentary event tickets at theaters nationwide for employee use, incentives or promotional giveaways
        • Innovative custom integrations based on sponsor’s needs
        • Ongoing support from Fathom Events sponsorship team on all brand integrations leading up to the event

        Contact us today to develop a custom sponsorship package that aligns your brand with the world’s top entertainment properties and supports and enhances your marketing goals.

        Cinema Network

        Fathom Events is co-owned by the three largest movie theater circuits in the United States – AMC, Cinemark and Regal Entertainment Group – creating an expansive network that also includes more than 40 affiliate partners. Our unmatched digital broadcast network spans over 175 markets nationwide providing access to more than 17,000 promotional screens, more than any other alternative content provider. If you are an exhibitor interested in offering Fathom’s diverse alternative content to your theater guests please, contact us today!

        Fathom Network: Owner vs. Affiliate Theaters

        Value to Exhibitors

        Fathom Events brings the best in alternative content to the big screen while attracting an expansive moviegoer audience. Since its inception, Fathom has executed 550 events across cinema screens nationwide and generated over 12 million ticket purchases for our events.

        We present big entertainment for the best value to our consumers while maximizing profitability for our valued exhibitor partners. By joining our digital broadcast network, Fathom Events can help you build attendance with our exciting variety of programming.

        Past Events

        Contact Us

        Headquarters – Denver

         Fathom Events
         5990 Greenwood Plaza Blvd., Bldg 2, Suite 100
         Greenwood Village, CO 80111

        Los Angeles

         Fathom Events
         12950 Culver Blvd, Suite 200, Los Angeles, CA 90066

        New York City

         Fathom Events
         122 E 42nd Street, Suite 511, New York, NY 10168

        Nature of Inquiry: